Each time the song is licensed for use, each use is individually negotiated. We don’t SET the actual price. We do NEGOTIATE on your behalf. It doesn’t serve our clients well to simply throw numbers out randomly. The value of a song will vary greatly depending upon its use and popularity.
We assemble and review 20+ data points with the client; this process assembles a reasonable offer for the use. With this, the rights holders with whom we negotiate can clearly view the scope of the use. We can show you sync ranges. See below. However, we can’t set the actual price.
Filmmakers and producers can often forget about music until the last minute of production. The expedited service allows us to fast-track your project. Think of it like a big red flashing light on your project.
Your project goes to the front of the line and everybody works on it together, it’s the most important project we’re working on until it is completed. Feel free to reach out to our licensing team to learn more.
Yes, often the well-known hit song is out of budget, we have options for song replacement. We work on this often. Take a series like Dawson’s Creek. The music was originally cleared for terrestrial cable television. Netflix had not been invented yet so the online streaming use wasn’t even a consideration.
Once Netflix was up and running, all the music used in original Dawson’s Creek had to be re-licensed for online streaming uses. This is why some of the original music is different from what you hear currently on Netflix. This essentially is what happens in song replacement. We work on your behalf, within the budget you have, to get the music you need.