The Sync Center is a full-service music supervision and licensing company
What is Sync?
Each time music is “attached” to moving pictures, a sync license is required. This license give you the legal the rights to use it in your film or video. From the youtube branded video to the most recent film blockbuster, from the editing suite to the “c-suite.”
Technology, media, and the world are constantly evolving. In light of this, our expertise in sync, once important, is now essential. Why? Because each day reveals a new video channel, a new content source, or a new media development…And more and more music is being used.
Who We Serve
WE SERVE THE FOLLOWING ENVIRONMENTS:
Film and Television, Advertising, Legendary Artist Estates, Film Makers at Film Festivals, Branded Online Video Development, Exclusive Luxury Artist/Brand Partnership Development, Six-Second Preroll for Branded Video (i.e. YouTube, Internal use for private corporate events).
SYNC DATA POINTS
– VIDEO GAME INDUSTRY HITS $23.5B
– MORE INDEPENDENT FILMS RELEASED THAN EVER BEFORE
– MORE MONTHLY VISITORS TO YOUTUBE THAN FACEBOOK & TWITTER
– 22+ HOURS OF ONLINE VIDEO A WEEK WATCHED BY YOUNG PEOPLE
– 90% OF ALL INTERNET TRAFFIC WILL BE VIDEO-DRIVEN BY 2020
CLIENTS &
Credits
During the last few years, we have worked with so many great people. Here’s a list to name a few.
Macklemore
Microsoft
Cee Lo Green
Glen Campbell
Showtime
Toyota
Fall Out Boy
Vera Wang
Hank Williams Estate
OneRepublic/Ryan Tedder
Whitney Houston
Dupont
Discovery Networks (us)
The Speed Channel
NCAA Final Four
Each time the song is licensed for use, each use is individually negotiated. We don’t SET the actual price. We do NEGOTIATE on your behalf. It doesn’t serve our clients well to simply throw numbers out randomly. The value of a song will vary greatly depending upon its use and popularity.
We assemble and review 20+ data points with the client; this process assembles a reasonable offer for the use. With this, the rights holders with whom we negotiate can clearly view the scope of the use. We can show you sync ranges. See below. However, we can’t set the actual price.
There are 2 parts to this question. One is our clearance service, and the other is the actual price of the song itself, the publisher(s) and record label. You can reach to our team to get specifics.
From start to finish sync licenses take 5 to 7 weeks. Depending on parties responding quickly. Additionally, we do have an expedited service that we make available for a quick turnaround.
Not at all, we do have an expedited service that we use often for quick turnaround projects.
Filmmakers and producers can often forget about music until the last minute of production. The expedited service allows us to fast-track your project. Think of it like a big red flashing light on your project.
Your project goes to the front of the line and everybody works on it together, it’s the most important project we’re working on until it is completed. Feel free to reach out to our licensing team to learn more.
Yes, beyond sync licenses, we facilitate grand-rights, mechanical licenses for cover songs and blended new media uses.
We are headquartered in Nashville with satellites in London and Los Angeles.
Yes, we work internationally every day of the year
Yes, if your use includes tobacco or has a NC-17 rating, rights holders can deny a request.
Yikes! Reach out to our licensing team for help.
Yes, we work closely with producers to manage the music spend.
Yes, feel free to reach out to our licensing team.
Let’s talk, reach out to our licensing team.
Yes, often the well-known hit song is out of budget, we have options for song replacement. We work on this often. Take a series like Dawson’s Creek. The music was originally cleared for terrestrial cable television. Netflix had not been invented yet so the online streaming use wasn’t even a consideration.
Once Netflix was up and running, all the music used in original Dawson’s Creek had to be re-licensed for online streaming uses. This is why some of the original music is different from what you hear currently on Netflix. This essentially is what happens in song replacement. We work on your behalf, within the budget you have, to get the music you need.